HTC U11/Alexa Integration Campaign

Being the first phone to integrate with Alexa was a big win for HTC. I launched an awareness campaign to showcase how easy it is to get what you want, when you want it using Alexa. The campaign consisted of a series of concise videos strategically employed to reinforce the idea of how Alexa gives you the power of voice-activated Amazon, regardless of where you are or what you are doing.