Amazon Fashion – Private label fashion at prices you can smile at.

As a major retailer it should be no surprise that Amazon develops a multitude of private-label fashion brands, spanning from sportswear to elegant party dresses for little girls, and from high-end denim to athletic outerwear.

Opportunity:

Building on the success of other incubator projects I had launched for other clients, Amazon tasked me with applying a similar approach to their growing portfolio of in-house label brands. The aim was to provide customers with variety and affordability without compromising on the quality associated with brand names.

**Solution:**

I devised a plan for the rapid prototyping, testing, and deployment of over 50 brands for Amazon Fashion, aiming to propel their retail fashion labels.

• Rapid Brand Development

• Brand System Development to Product

• 50+ fashion labels created in the span of 2 years