As head of creative, I led MOD's brand refresh, redefining its category and energizing the brand. As part of this effort, I helped set up a bold new food photography style and omnichannel campaign to launch our new salad platform which boosted monthly sell-through on average by 20-30%, driving over $1M in new revenue and a 12% increase in salad attach rates in the first three months. This wasn't just about new items—it reimagined the entire brand experience.